5 of 9
BACKNEXT
Wine at restaurants - 500% markup
Wine at restaurants - 500% markup
Ordering wine in a restaurant can cost six times as much as drinking the same bottle at home. At the Olive Garden in Manhattan's Times Square, a bottle of Sutter Home's White Zinfandel goes for $24 -- but it retails online for as little as $4 per bottle.

Restaurants mark up cheaper bottles by an average of three times the retail price, while the prices of higher end wines are typically doubled, says Ronn Wiegand, a master sommelier who runs the industry newsletter RestaurantWine.

For instance, a 1985 "La Grande Dame" Veuve Cliquot that goes for about $495 online is marked up 222% to $1,600 at the swank New York City restaurant Per Se. Olive Garden didn't return calls for comment, but for its part Per Se says: "The total cost of the wine and service is calculated up front...the beverage team sets the highest standards to be sure that the quality of the wine and experience exceeds our guests' expectations."

Think that's rough? Prices for wine sold by the glass are tripled or even quadrupled, Wiegand says, since restaurants have to account for the chance that they won't sell the whole bottle before it spoils.

At prices like that, guess we'll be skipping dessert.

NEXT: College textbooks - $900 a year!

Last updated February 02 2010: 11:12 AM ET
Email | Print | Share  |  RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
More Galleries
15 top executives with $1 salaries Some CEOs and founders agree to salaries of just $1 a year. But once goodies like bonuses and stock options are added in, some of those executives end up taking home many millions of dollars a year. More
Mercedes SL65 AMG: 621 horses of topless power Turn heads as you blow by traffic in this roadster convertible from Mercedes. More
Where the middle class is most unequal CNNMoney looks at the five states with the biggest differences in middle class incomes. More

Special Offer
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.