Zombie brands

When companies die, the underlying brands often live on. Here's a look at those that have stayed alive and how they've fared after their parent liquidates

How brands survive bankruptcy
How brands survive bankruptcy

The chapter 11 filing of Eastman Kodak could cause the loss of thousands of jobs and bring trouble to the company's hometown of Rochester, New York. In bankruptcy court, Kodak's creditors and the judge will decide whether Kodak will reorganize or liquidate.

Whatever happens, the brand in some form will live on, because it's one of the most recognizable brands in the world. That brand identity could help simply its name land a high sales price.

Read on for seven other brands that outlived the company that built them.


By Maureen Farrell @CNNMoneyInvest - Last updated January 21 2012: 2:52 PM ET
Join the Conversation
Why bankruptcy isn't a brand killer

Iconic brands live on even after bankruptcy and liquidation, More buyers are making bets on the resuscitation of dead brand names.

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.