Global fast food comes to America

Recession or not, international restaurant concepts are fanning out in the world's hungriest fast-food market.

1 of 6
Origins: Philippines
U.S. stores: 26
Where: Las Vegas, New York, and throughout California

Jollibee is known universally as the McDonald's of the Philippines. The formula is pretty similar: burgers, hot pies, and a goofy mascot.

Of course, McDonald's pies are apple, not mango. The mascot is a clown, not a grinning honeybee. And Yumburgers, unlike Big Macs, can come with big slices of pineapple, plus sides of spaghetti or palabok, a shrimp-and-noodle dish.

Founded in the late '70s, Jollibee began bringing its flagship restaurants to the U.S. in 1998, but slowed after an initial burst of expansion in Filipino communities around California.

In recent years, however, Jollibee has started growing again with its first locations in Las Vegas and New York. "Given the recession, it's a good sign that we're bouncing back in the U.S.," says Jollibee U.S. manager Tommy King. "Yes we're McDonald's in the Philippines, but here we're nobody. We're starting to succeed outside of Filipinos, like with Hispanics. In this economy, we need all the help we can get."
NEXT: Pollo Campero
Last updated August 26 2009: 2:26 PM ET
Email | Print | Share  |  RSS
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all RSS FEEDS (close)
More Galleries
5 biggest share buybacks of 2014 Stock repurchases are booming. These five companies are ready to spend over $79 billion on buybacks. More
10 horrifying corporate mascots McDonald's Happy is part of a long lineage of creatures great and small that shill for products and mortify consumers. Mr. Mucus, anyone? More
5 best cities to launch a career The top spots in the U.S. for new grads to land a job -- and actually enjoy life -- according to financial site WalletHub. More

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.