Dell to sell through retail stores
Ask anyone how Michael Dell does business, and you'll hear that he sells directly to the consumer. That's his thing. Or it was, reports PC Pro, until Steve Jobs' Apple Stores pulled in more than $1 billion in sales in a single quarter. Dell has now decided to go bricks and mortar, opening stores in Dallas and New York.

"It's a physical extension of the direct model," said Dell executive Jim Skelding to the Austin-American Statesman. What that seemingly paradoxical statement means is that Dell sees the stores as a place where customers can see and touch machines before buying them direct. Still, the Statesman suggests that the stores are "a step toward full-blown retail for a company that has previously said selling in stores is a money-losing strategy." The chatter on Digg is skeptical, as readers wonder how Dell plans to reconcile its build-to-order dogma with the retail requirement of instant gratification. Commented one Digger: "Personally, I think they are better off increasing their TV advertising budget."
Posted by Oliver Ryan 9:15 AM 0 Comments comment | Add a Comment

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.