MySpace search results: a place for advertisers
With advertisers reluctant to place ads on the free-for-all profile pages that make up most of its pageviews, MySpace is searching for more places to put advertisements. Now, the Financial Times reports, the News Corp.-owned Internet portal is hoping for a tie-up with Microsoft or Google to both run its search engine and place advertisements alongside the search results. SearchEngineWatch notes that Yahoo has apparently taken itself out of the running because it competes too directly with MySpace in the area of user-generated content. Tech pundit Nick Carr misses the point completely, saying that any deal would place a new value on eyeballs. Neat trick, that, considering that Microsoft and Google's search advertisers pay per click, not per advertisement viewed. And the latest rumor of a search-ad deal doesn't address earlier concerns that MySpace users wouldn't click on the ads in great numbers.
Posted by Owen Thomas 10:59 AM 0 Comments comment | Add a Comment

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.