Newspapers strike back with free classifieds
Watch out, Craigslist: Topix.net, a startup owned in part by newspaper chains Gannett, McClatchy, and Tribune, has launched free online classified ads alongside its local newsfeeds. The ads show up on local pages keyed to specific ZIP codes. PR expert Steve Rubel notes that the move "does convolute this market," since Topix's free online classifieds compete with paid newspaper classifieds, as well as with online job listings provided by CareerBuilder, a company owned by the same partners who own a stake in Topix.

Chris Tolles, Topix's VP for sales and marketing, argues on his company's blog that "it's clear that a 'free' classifieds system is going to be part of an overall listings strategy" for newspapers. Indeed, Topix's move follows the Bakersfield Californian's creation last year of Bakotopia, a free listings site which launched shortly after Craigslist entered the Bakersfield market.
Posted by Owen Thomas 10:00 AM 0 Comments comment | Add a Comment

To send a letter to the editor about The Browser, click hereTop of page

Got a news tip? Send it to The Browser


Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.