Newspapers strike back with free classifieds
Watch out, Craigslist: Topix.net, a startup owned in part by newspaper chains Gannett, McClatchy, and Tribune, has launched free online classified ads alongside its local newsfeeds. The ads show up on local pages keyed to specific ZIP codes. PR expert Steve Rubel notes that the move "does convolute this market," since Topix's free online classifieds compete with paid newspaper classifieds, as well as with online job listings provided by CareerBuilder, a company owned by the same partners who own a stake in Topix.

Chris Tolles, Topix's VP for sales and marketing, argues on his company's blog that "it's clear that a 'free' classifieds system is going to be part of an overall listings strategy" for newspapers. Indeed, Topix's move follows the Bakersfield Californian's creation last year of Bakotopia, a free listings site which launched shortly after Craigslist entered the Bakersfield market.
Posted by Owen Thomas 10:00 AM 0 Comments comment | Add a Comment

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

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Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.