Sun, Dell, and IBM search for life on Second Life
What is it about virtual worlds that so captivates techies? Could it be that the real world isn't working out that well for them?

That certainly would explain why, over two days this week, Sun, Dell, and IBM have made company announcements in Second Life, drawing howls of complaints from busy journalists who object to having to install 3D software just to watch PR people fly around as avatars.

The Browser could join them and go on and on about how awful this trend is, but we'll keep it short. All of these companies are trying to reach influential tech buyers with busy schedules. And if you have time to have a Second Life, you probably don't have much of a first one.
Posted by Owen Thomas 10:05 AM 0 Comments comment | Add a Comment

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.