Sun, Dell, and IBM search for life on Second Life
What is it about virtual worlds that so captivates techies? Could it be that the real world isn't working out that well for them?

That certainly would explain why, over two days this week, Sun, Dell, and IBM have made company announcements in Second Life, drawing howls of complaints from busy journalists who object to having to install 3D software just to watch PR people fly around as avatars.

The Browser could join them and go on and on about how awful this trend is, but we'll keep it short. All of these companies are trying to reach influential tech buyers with busy schedules. And if you have time to have a Second Life, you probably don't have much of a first one.
Posted by Owen Thomas 10:05 AM 0 Comments comment | Add a Comment

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.