Obstacle:
A bankrupt cartoonist tries to enter the brutally competitive egotistical world of Hollywood, where cartoons are dismissed as freebies.
A bankrupt cartoonist tries to enter the brutally competitive egotistical world of Hollywood, where cartoons are dismissed as freebies.
Innovation:
Develop eye-catching technologies and integrate marketing campaigns, so that television, movies, radio and theme parks are all consistently pushing your brand.
Develop eye-catching technologies and integrate marketing campaigns, so that television, movies, radio and theme parks are all consistently pushing your brand.
Lesson for today:
Don't give away proprietary ownership of your ideas, and continuously reinforce brand awareness. Disney always wanted the best technology and the best business partners. He developed sophisticated cartoons when other cartoonists made movies with paper dolls and pins. He would never have approved of the AOL-Time-Warner merger because AOL let its dial-up technology slip far behind broadband.
Don't give away proprietary ownership of your ideas, and continuously reinforce brand awareness. Disney always wanted the best technology and the best business partners. He developed sophisticated cartoons when other cartoonists made movies with paper dolls and pins. He would never have approved of the AOL-Time-Warner merger because AOL let its dial-up technology slip far behind broadband.
