Obstacle:
A poor immigrant from a Russian shtetl arrives without speaking English and without any understanding of the modern world.
A poor immigrant from a Russian shtetl arrives without speaking English and without any understanding of the modern world.
Innovation:
Sarnoff realizes that wireless communications can create broadcasting: bringing music, sports and news to the masses in their homes, cars and public arenas.
Sarnoff realizes that wireless communications can create broadcasting: bringing music, sports and news to the masses in their homes, cars and public arenas.
Lesson for today:
Master the science and the business, while always pushing to expand the brand to new territories. Today, Airbus is struggling to build its giant, double-decker A380, costing it millions of dollars in delays and cancelled orders. Sarnoff would not have permitted the company to introduce a new product without knowing how to build it. He did not allow RCA to sell color television sets until the engineers could mesh them with black and white.
Master the science and the business, while always pushing to expand the brand to new territories. Today, Airbus is struggling to build its giant, double-decker A380, costing it millions of dollars in delays and cancelled orders. Sarnoff would not have permitted the company to introduce a new product without knowing how to build it. He did not allow RCA to sell color television sets until the engineers could mesh them with black and white.
