Nail that sale: Joe and Jeannie Leocha

This couple in Fairfax, Va., faces a sagging market and needs to get more aggressive with their marketing.

Make it vanilla
Make it vanilla
Buyers need to be able to visualize their own belongings in a room, says Moe's partner, Chelle Gassan. If your taste is too unusual, they can't do that.

The Leochas, for instance, had teal-colored walls in the master bedroom but repainted them a more neutral color at Gassan's suggestion. The stager also recommended removing a standing glass cabinet filled with knickknacks from the foyer.

"People walk in and look at your stuff, not your house," Gassan says. The goal is not for people to admire your home but for them to be able to imagine it as theirs.
The problem Marketing Move-in condition Smart cosmetic fixes Make it vanilla Price it right Give extras
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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.