9. Andrea Jung
The stock is finally showing life, up 15% in the past year, as Jung has proved to investors that she is serious about reinvigorating growth at the $8.7 billion cosmetics company. Among other initiatives, she has increased ad spending and is launching Avon's first worldwide ad campaign, "Hello tomorrow," with Reese Witherspoon as the new spokeswoman. The company is also cutting jobs and doing away with less-profitable products.