NEW YORK (CNNMoney) -- Merger Monday has recently become Splitting Monday. The latest companies to adopt the "divide and conquer" strategy are Netflix and Tyco International.
Netflix plans to split its DVDs-by-mail unit from its streaming-video business, rebranding the DVD service as Qwikster. The initial market reaction was positive as Netflix shares gained 4% in early-morning trading. But investors' enthusiasm quickly dimmed and by midday, Netflix ( ) stock was in the red, down more than 2% for the day.
Also on Monday, Tyco International (split into three publicly traded companies, each focusing on a separate segment:) announced that it will
- North America residential and small-business security functions;
- Flow-control products and services business;
- Commercial fire and security business.
Tyco CEO Ed Breen is hoping the sum of those parts will be worth more than the whole:
"Importantly, the new standalone companies will have greater flexibility to pursue their own focused strategies for growth -- both organic and through acquisitions -- than they would under Tyco's current corporate structure. This will allow all three companies to create significant value for shareholders."
Tyco shares advanced 2.5% on the news.
These are some of the popular themes on StockTwits this Monday:
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|Overnight Avg Rate||Latest||Change||Last Week|
|30 yr fixed||3.49%||3.45%|
|15 yr fixed||2.77%||2.70%|
|30 yr refi||3.51%||3.47%|
|15 yr refi||2.81%||2.72%|
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