Rocketboom's traffic claims spark blog spat
Remember Rocketboom, the videoblog that gained renown for either firing host Amanda Congdon or having her quit the show, depending on whose story you believe? After replacing Congdon with new host, Rocketboom producer Andrew Baron has courted controversy anew.

Now rival videoblogger Ze Frank is claiming that Rocketboom's traffic stats are inflated. Baron responded that Rocketboom had 10 times as much traffic as Rocketboom, and said he had the server logs to prove it. Of course, Frank may have just been engaging in his usual brand of satire, but he raises a good question about the validity of videoblog traffic counts. Many subscription services automatically fetch copies of the latest episode, but there's no guarantee that anyone's actually clicking "Play." Should that count? Leave a comment and let us know what you think.
Posted by Owen Thomas 12:05 PM 0 Comments comment | Add a Comment

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.