A surprising Web 2.0 victory for Conde Nast

Yesterday, Conde Nast launched Flip, a sort of rich media social network for teens, and this raises all sorts of questions. Could it be that the most smugly low tech of old media laggards is quietly stepping into the future? It goes against our finely honed Innovators Dilemma instincts, but the thought had crossed our mind; especially since a certain highly placed CondeNet operative recently took The Browser aside and argued persuasively that the tech scene over there wasn't nearly as hopeless as vicious rumor would suggest. Fair enough: we must give credit for the success of Epicurious, the smart purchase of Reddit, and now the launch of forward-looking Flip.

Flip-style multi-media, you see, is in fact the future of teenage social networking. Say goodbye to two dimensional, static MySpace pages, and hello to Flash-heavy slideshows reminiscent of those Vogue-Elle-Seventeen collages that teen girls used to spend their weekends creating.

Want proof? At DEMO last week, one of the slicker presentations came from start-up VUVOX, creator of a multi-media authoring tool that promises to turn every amateur web page creator into an Adobe (ADBE) Photoshop genius. Honest to god, "Flipbooks" are in the same ballpark. Who'd of thunk the CondeNetties would be so up with the times?

Of course, it's a bit early to proclaim Flip a victory. Our dogged friends at TechCrunch, for example, have already noted some issues, like the fact that Flip isn't exactly over-protective of teen privacy. "Flip profiles are freely browsable and searchable," writes Michael Arrington. "This allows the site to create more networks and generates extra page views, but it also allows predators to browse profiles of young teenage girls."

That's a serious issue to be sure, but at least it's the sort of problem with which any self-respecting Web 2.0 player should be struggling.
Posted by Oliver Ryan 9:39 AM 0 Comments comment | Add a Comment

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.