Wired Digital snaps up Digg competitor
Wired Digital announced this morning that it had acquired Reddit, a "social" news service much like Digg, for an undisclosed sum. Read/Write covers the basics of the deal, while ValleyWag highlights the best comment on the deal, a parody of a popular Wired Magazine editorial gimmick: "Tired: Asking how much Reddit was bought for. Wired: Buying Reddit yourself."

Let's cut to the chase: This is a smart move, adding much needed tech chops and entrepreneurial spirit to the Newhouse magazine empire that has, until recently, been what we call a "late adopter."

Like Digg, and the re-invented Netscape.com, Reddit allows users to submit headline links, and then vote for the ones they like most. The more votes a story gets, the higher up the home page it goes. Though not as high profile as its competition, Reddit has a loyal audience and reportedly about one million unique visitors a month. It had already struck deals with Conde Nast to power the site Lipstick.com, and Slate to deliver a social news page at slate.reddit.com.

The meta story in all this is the rise of Wired Digital within Conde Nast. Conde Nast purchased Wired.com this summer from Daum Communications, where the site had languished after its separation from its sibling magazine during the boom. Finally reunited - and under the presumably firm hand of Wired magazine editor Chris Anderson (of Long Tail fame) - the Wired branch of the Conde Nast family seems to be stirring things up. Writes Anderson on his blog this morning: "After we bought back our site in July, I promised that more was to come...."
Posted by Oliver Ryan 9:04 AM 0 Comments comment | Add a Comment

To send a letter to the editor about The Browser, click hereTop of page

Got a news tip? Send it to The Browser


Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.