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Startups to watch

It's getting crowded on the Web 2.0 frontier, but there are still some startups that truly stand out. Business 2.0 Magazine identifies the ones most likely to strike gold in 2007.

Adify is an online marketplace for highly targeted ads. Businesses can sell ad space directly to advertisers; advertisers can target specific market niches while Adify handles the back-office work.

Funding: $8 million (Venrock Associates)

Cofounder & CEO: Larry Braitman (shown right)

Headquarters: San Bruno, Calif.

Employees: 40

Founded: 2005

Business model: Advertising

Bragging rights: 4,000 publishers have signed up, including The Washington Post; revenues doubling quarter-over-quarter

Next up: Signing more publishers

Contact: 877-462-3439

Tell us what you think about our 25 startups to watch: Are any of them the next YouTube or MySpace?

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