Adify is an online marketplace for highly targeted ads. Businesses can sell ad space directly to advertisers; advertisers can target specific market niches while Adify handles the back-office work.
Funding: $8 million (Venrock Associates)
Cofounder & CEO: Larry Braitman (shown right)
Headquarters: San Bruno, Calif.
Employees: 40
Founded: 2005
Business model: Advertising
Bragging rights: 4,000 publishers have signed up, including The Washington Post; revenues doubling quarter-over-quarter
Next up: Signing more publishers
Contact: 877-462-3439
Tell us what you think about our 25 startups to watch: Are any of them the next YouTube or MySpace?
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|  Why does Business 2.0 name Revision3 a startup to watch? Its popular online show, 'Diggnation,' says it all. (more)   Tech startups are finally returning to Wall Street - and here are six that are likely to cash in. (more)  These futuristic projects promise to make the world greener, while making entrepreneurs some green. (more) |
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