Metacafe's service ranks uploaded videos by popularity and feedback from a community of 17 million monthly visitors - and pays the creators for the success of their work. The auteurs get $100 after 20,000 viewings and $5 for every 1,000 subsequent views. Since September, Metacafe has paid a total of $250,000 to 200 contributors.
Funding: $20 million (Accel Partners, Benchmark Capital)
CEO: Erick Hachenburg (shown right)
Headquarters: Palo Alto, Calif.
Business model: Advertising
Bragging rights: 17 million monthly users; revenues doubling each quarter
Next up: Hiring 100 employees in 2007; partnering with movie studios, record labels and producers
Tell us what you think about our 25 startups to watch: Are any of them the next YouTube or MySpace?