ViTrue's platform lets corporate customers solicit, edit, and upload user-generated videos that promote their products. With companies like General Motors tapping the YouTube generation to virally market their wares, ViTrue is in a sweet spot.
Funding: $5 million (Comcast, Ron Conway, General Catalyst Partners, Turner Broadcasting)
Founder & CEO: Reggie Bradford (shown right)
Headquarters: Atlanta, Ga.
Business model: Advertising
Bragging rights: 100,000 site users; site on VH1.com
Next up: Developing new sites for youth-oriented media clients
Contact: Maria Sanzone, Maria@vitrue.com
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