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Startups to watch

It's getting crowded on the Web 2.0 frontier, but there are still some startups that truly stand out. Business 2.0 Magazine identifies the ones most likely to strike gold in 2007.

JanRain has developed a single sign-on service for multiple passwords that lets people hop freely from site to site. Business demand for JanRain's services is expected to grow as Web 2.0 entertainment and social-networking sites proliferate.

Funding: $1 million (founders)

Cofounder & CEO: Scott Kveton (shown right)

Headquarters: Portland, Ore.

Employees: 11

Founded: 2006

Business model: Advertising, subscriptions

Bragging rights: 50,000 users (nearly double the number in December)

Next up: Partnerships with bigger websites; new product rollout by summer

Contact: Scott Kveton, Kveton@janrain.com

Tell us what you think about our 25 startups to watch: Are any of them the next YouTube or MySpace?

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