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Startups to watch

It's getting crowded on the Web 2.0 frontier, but there are still some startups that truly stand out. Business 2.0 Magazine identifies the ones most likely to strike gold in 2007.

Rearden Commerce sells a Web-based "virtual personal assistant" application that smoothly integrates hotel and flight reservations, meetings, and other events into your daily agenda. Some 150 companies and 500,000 employees use Rearden's software.

Funding: $100 million (American Express, Foundation Capital, Vinod Khosla, Burt McMurtry, Oak Investment Partners)

Founder & CEO: Patrick Grady (shown right)

Headquarters: Foster City, Calif.

Employees: 155

Founded: 2000

Business model: Subscriptions

Bragging rights: Approx. 200 customers; new partnership with American Express

Next up: Expanding into the mobile market

Contact: 877-778-2763

Tell us what you think about our 25 startups to watch: Are any of them the next YouTube or MySpace?

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