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Startups to watch

It's getting crowded on the Web 2.0 frontier, but there are still some startups that truly stand out. Business 2.0 Magazine identifies the ones most likely to strike gold in 2007.

SpotRunner is a one-stop online shop for low-cost 30-second TV ads. Local businesses can browse a library of premade spots and personalize them for airing in their local markets.

Funding: $60 million (CBS, Interpublic Group, WPP)

Cofounders: Nick Grouf (also CEO), David Waxman (shown right)

Headquarters: Los Angeles

Employees: 150

Founded: 2004

Business model: Advertising

Bragging rights: Clients include Century 21, Coldwell Banker, Mozilla, and Warner Independent Pictures; partners include The Interpublic Group of Companies, WPP, CBS

Next up: Extending the model to other media besides TV, possibly radio and the Internet

Contact: 877-287-2793

Tell us what you think about our 25 startups to watch: Are any of them the next YouTube or MySpace?

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