SpotRunner is a one-stop online shop for low-cost 30-second TV ads. Local businesses can browse a library of premade spots and personalize them for airing in their local markets.
Funding: $60 million (CBS, Interpublic Group, WPP)
Cofounders: Nick Grouf (also CEO), David Waxman (shown right)
Headquarters: Los Angeles
Business model: Advertising
Bragging rights: Clients include Century 21, Coldwell Banker, Mozilla, and Warner Independent Pictures; partners include The Interpublic Group of Companies, WPP, CBS
Next up: Extending the model to other media besides TV, possibly radio and the Internet
Tell us what you think about our 25 startups to watch: Are any of them the next YouTube or MySpace?