8 of 12
BACKNEXT
Lindsey Wolko - Tough times demand creativity
Lindsey Wolko - Tough times demand creativity
Lindsey Wolko with Canine Commuter test pilots Spencer, Madison and Maggie
Founder, Canine Commuter
Haymarket, Va.

The current economy has been tough, no doubt. High gas prices and higher grocery costs have not made life any easier. To launch a small business in this economy, you have to rely on instinct and learn innovative marketing techniques to build your business and to get your message across.

Canine Commuter was started as a mission to keep dogs and other companion animals safe when traveling. After having one of my dogs injured by a poorly designed product, I developed the concept. We sample, use and review products to help our customers make the best possible product selections for their pet.

As a small business owner, you have to think outside the box where marketing is concerned and try new, innovative ideas on to see how they work. Additionally, you have to constantly monitor and modify your business model to fit the current economic conditions. I firmly believe in our mission, helping dogs and consumers stay safe on the road. That makes all the difference in the world, and keeps me going to work every day.

NEXT: Yvonne Coverdale - Launching in a down market

LAST UPDATE: Oct 04 2008 | 2:03 PM ET
Sponsored by
More Galleries
A sampling of beers being made with traditional Latin flavors A small but growing number of craft breweries are including passion fruit, Mexican cinnamon and other traditional Latin flavors. More
Banks won't lend? Use these guys instead Banks often have exhaustive approval processes, high minimums, and flawless credit requirements. But there's a wealth of non-bank alternatives for those who need capital fast. Here are some of the leaders. More
Facebook launched my startup These entrepreneurs relied exclusively on Facebook, Twitter and Instagram to jumpstart their small businesses. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.