8 of 12
BACKNEXT
Lindsey Wolko - Tough times demand creativity
Lindsey Wolko - Tough times demand creativity
Lindsey Wolko with Canine Commuter test pilots Spencer, Madison and Maggie
Founder, Canine Commuter
Haymarket, Va.

The current economy has been tough, no doubt. High gas prices and higher grocery costs have not made life any easier. To launch a small business in this economy, you have to rely on instinct and learn innovative marketing techniques to build your business and to get your message across.

Canine Commuter was started as a mission to keep dogs and other companion animals safe when traveling. After having one of my dogs injured by a poorly designed product, I developed the concept. We sample, use and review products to help our customers make the best possible product selections for their pet.

As a small business owner, you have to think outside the box where marketing is concerned and try new, innovative ideas on to see how they work. Additionally, you have to constantly monitor and modify your business model to fit the current economic conditions. I firmly believe in our mission, helping dogs and consumers stay safe on the road. That makes all the difference in the world, and keeps me going to work every day.

NEXT: Yvonne Coverdale - Launching in a down market

LAST UPDATE: Oct 04 2008 | 2:03 PM ET
Sponsored by
More Galleries
San Francisco: The best city to make things From electric motorcycles to death shrouds, San Francisco's manufacturing sector is booming. More
6 designers shaking up fashion These designers are changing the way we dress, accessorize and shop, from custom made-to-fit dresses to smart jewelry that's actually stylish. More
8 must-have travel apps Whether you've got wanderlust or an airline grievance, here are some apps to pack onto your phone. More

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.