Accounting Customer service Hiring & human resources Legal Management Raising money Sales & marketing Selling a business Startup Technology Small & Global How We Got Started Biz Books Innovators Owner Tested Tech Edge Best Bosses Next Little Thing Startup Showdown Current Issue Archive
9 of 12
BACKNEXT
Yvonne Coverdale - Launching in a down market
Founder, FantasyFlare.com
Adelanto, Calif.

The economy today makes it really rough on all businesses, and if you can't change with the flow of things you may end up out of business real fast.

I own an interior/exterior accessories online store. I just re-opened as all of this mess started - and I can't blame people, if I were losing my home I wouldn't be decorating it either. Fortunately, my catalog has much more than just home decor in it. Once in a while I can sell gifts for special occasions, and I sell wholesale.

I write in my spare time, which I seem to have more and more of lately. I have a friend who lives with me and pays the bills. I am very blessed in that. But like everyone else, we find it very hard, and we aren't able to pay all of the bills every month. If I had gotten a bricks-and-mortar shop like I was going to, we'd be bankrupt and living on the streets right now.

NEXT: Gayle Walsh - Worst downturn in years

LAST UPDATE: Oct 04 2008 | 2:03 PM ET
Sponsored by
More Galleries
Detroit: The Innovators The Motor City needs new industries. These 7 entrepreneurs are bringing tech, medical research and design jobs to the Detroit metro area. More
Road buddies Need to plan the best route and dodge speed traps along the way? Try these GPS devices and radar detectors. More
Freebies for the jobless From free dry cleaning to a no-cost vacation, these 5 businesses have come up with creative ways to help out unemployed residents in their communities. More
Sponsors

© 2009 Cable News Network. A Time Warner Company. All Rights Reserved. Terms under which this service is provided to you. Privacy Policy
Copyright © 2009 BigCharts.com Inc. All rights reserved. Please see our Terms of Use.
MarketWatch, the MarketWatch logo, and BigCharts are registered trademarks of MarketWatch, Inc.
Intraday data provided by Interactive Data Real-Time Services and subject to the Terms of Use.
Intraday data is at least 20-minutes delayed. All times are ET.
Historical, current end-of-day data, and splits data provided by Interactive Data Pricing and Reference Data.
Fundamental data provided by Morningstar, Inc..
SEC Filings data provided by Edgar Online Inc..
Earnings data provided by FactSet CallStreet, LLC.