9 of 12
BACKNEXT
Yvonne Coverdale - Launching in a down market
Founder, FantasyFlare.com
Adelanto, Calif.

The economy today makes it really rough on all businesses, and if you can't change with the flow of things you may end up out of business real fast.

I own an interior/exterior accessories online store. I just re-opened as all of this mess started - and I can't blame people, if I were losing my home I wouldn't be decorating it either. Fortunately, my catalog has much more than just home decor in it. Once in a while I can sell gifts for special occasions, and I sell wholesale.

I write in my spare time, which I seem to have more and more of lately. I have a friend who lives with me and pays the bills. I am very blessed in that. But like everyone else, we find it very hard, and we aren't able to pay all of the bills every month. If I had gotten a bricks-and-mortar shop like I was going to, we'd be bankrupt and living on the streets right now.

NEXT: Gayle Walsh - Worst downturn in years

LAST UPDATE: Oct 04 2008 | 2:03 PM ET
Sponsored by
More Galleries
7 lifehacks to eliminate your holiday hassle Whether curating the perfect gift or finding a pet-sitter, these startups offer time-saving services that might just seem like holiday magic. More
San Francisco: The best city to make things From electric motorcycles to death shrouds, San Francisco's manufacturing sector is booming. More
6 designers shaking up fashion These designers are changing the way we dress, accessorize and shop, from custom made-to-fit dresses to smart jewelry that's actually stylish. More

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.