Facebook hawking credit cards
Facebook, the social network site popular with college kids, is now offering Chase credit cards, Pete Cashmore notes on the Mashable blog. Users will be able to join a Chase group on Facebook and earn rewards points for activities like paying their bills on time. Cashmore notes that creating groups that social-network users can join is a big trend in online marketing.

But we at The Browser think Chase and Facebook are going about this all wrong. Instead of offering a single credit card and hoping to entice Facebook users to join its group, Chase should have offered cobranded credit cards targeted to the groups that Facebook users already belong to.

It's an effective strategy that credit-card rival MBNA has exploited in the real world by marketing college-branded credit cards to alumni, and it would be a good match for Facebook's college-centric groups.
Posted by Owen Thomas 11:34 AM 0 Comments comment | Add a Comment

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.