Adobe Flash + PDF = $100 million for startups
Want to know how Adobe's capitalizing on last year's acquisition of Macromedia, the maker of Flash? It's cooking up a PDF reader that uses Flash, Read/WriteWeb reports. That's a clever way for the desktop-publishing giant to capitalize on Flash's ubiquity. While Adobe's PDF format is widespread, it hardly matches Flash's reach on the Internet - some 700 million PCs and cell phones, by Adobe's estimates. That explains why Adobe CEO Bruce Chizen is talking up Flash these days.

Flash technology is just a stopgap for Adobe's next big thing - Apollo, a converged reader that combines Flash and PDF into a single technology for displaying all kinds of Web documents. Apollo has yet to hit the streets, but GigaOm reports that Adobe has set aside $100 million to bankroll startups that adopt the technology. That's a lot of dough for a technology that's still not quite baked.
Posted by Owen Thomas 11:43 AM 0 Comments comment | Add a Comment

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.