Adobe Flash + PDF = $100 million for startups
Want to know how Adobe's capitalizing on last year's acquisition of Macromedia, the maker of Flash? It's cooking up a PDF reader that uses Flash, Read/WriteWeb reports. That's a clever way for the desktop-publishing giant to capitalize on Flash's ubiquity. While Adobe's PDF format is widespread, it hardly matches Flash's reach on the Internet - some 700 million PCs and cell phones, by Adobe's estimates. That explains why Adobe CEO Bruce Chizen is talking up Flash these days.

Flash technology is just a stopgap for Adobe's next big thing - Apollo, a converged reader that combines Flash and PDF into a single technology for displaying all kinds of Web documents. Apollo has yet to hit the streets, but GigaOm reports that Adobe has set aside $100 million to bankroll startups that adopt the technology. That's a lot of dough for a technology that's still not quite baked.
Posted by Owen Thomas 11:43 AM 0 Comments comment | Add a Comment

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.