AOL bets that money buys Web 2.0 love
Jason Calacanis is turning up the heat again in his assault on the social news space. You'll recall that Calacanis, a dot.com-refugee-turned-blogger-impresario, re-launched Netscape.com this summer in the image of Digg, the pioneer of community-filtered news headlines, and later said the AOL site would, gasp, pay $1,000 a month to its top contributors.
The catcalls that followed were loud and fast: how dare Calacanis, the blogosphere raged, introduce cash into the communitarian ethos of Web 2.0? But, armed with his Time Warner budget and desperate to make AOL cool again, Calacanis is only adding more fuel to the fire. On Wednesday, he hired seven new "navigators," as he calls them, several whom appear to be defecting from prominent "roles" at Digg and smaller rival Reddit. As usual, Calacanis seized the opportunity to do some trash talking:
The concept of the global Internets (and Interwebs and associated series of tubes) is that anyone can make their own version of the world. In our version of the world people get paid for their work, it digg's they get recognition.Calacanis' taunting apparently has met with a deafening silence on Digg and Reddit. And, according to Techcrunch, Calcanis resigned on Thursday. But a few relatively-unknown blogs seem sympathetic to his vision of mixing capitalism with Web media: Pakistani blogger Muhammed Saleem, who has been following the saga, decides that Calacanis' "farm team" analogy is off, and suggests that Netscape's recruiting is akin to a pro sports draft. "The top social bookmarkers (at Digg, Reddit, and Netscape) along with non-social bookmarking bloggers essentially become the draft pool for Calacanis & Co.," Mu writes. "Since no one is competing with them to draft, Netscape gets to name the terms and have their 'pick of the litter.'" Meanwhile, the blog Quick Online Tips meekly adds: "I believe many such top users will be tempted to opt for Netscape and still enjoy doing what they like and get paid for it."
What's next? "Will Wiki for Cash?" Ah, you laugh now....
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