Ask's answer to the local search bonanza
Newspapers may be dying a slow death, but the competition among online heavyweights for those local advertising dollars couldn't be hotter, or more treacherous. Now Barry Diller's IAC jumped into the fray, launching Ask City, a sort of local directory with maps, that hopes to go head-to-head with Google Local, Yahoo Local, and Microsoft's Live Search. Recall that Amazon made a similar play with their A9 Yellow Pages, but was recently forced to beat an ignominious retreat.

Being late to the party has never been a problem for IAC before, and the early reviews are surprisingly good: "I didn't think an online mapping service could keep a clean interface like the one Google Maps has and still add more great features," writes CyberNet. "Ask has done just that with their new Ask City and it is hard to even describe how smooth the site operates." The O'Reilly Radar has a somewhat more complete, if restrained review, which it concludes by simply noting: "Adding all of this to their already excellent multi-point directions, Ask has definitely made a compelling offering."

Can Diller's crew really go toe-to-toe with the geeks out West? You make the call.
Posted by Oliver Ryan 10:03 AM 0 Comments comment | Add a Comment

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.