Adobe extends Flash video to mobile devices
Interesting news from the 3GSM World Congress this morning in Barcelona: Adobe (ADBE) has announced that the next version of its Flash Lite software for mobile devices will support video. Please recall that the ability of Flash to stream and display video seamlessly across multiple operating systems and web browser types was critical in unleashing the explosion of video online. Both YouTube and MySpace, for example, use the Flash video format, and now, in theory, all that content can be streamed seamlessly to your smartphone.
From a software and operating system point of view, smartphones remain a terribly fragmented universe, and the prospect of a single, easy-to-use video format is obviously compelling. Naturally, Adobe is hoping to extend its position in video from desktop to mobile device. It's all about broadening what they call the "Flash ecosystem."
Still, duplicating in mobile the company's success on the desktop may not be so easy. Yes, they've already made some inroads: "The number of Flash-enabled devices sold worldwide tripled in 2006 to reach more than 200 million," reports Richard Martin at Unstrung, adding that "120 million devices running Flash shipped last year, representing 12 percent of the mobile-phone market." But that still means that 88% of the mobile market does not yet have Flash. Among those that will not support Flash Lite, says Martin: the super popular RIM Blackberries and Palm Treos. Ouch.
Still, this is clearly the right move for Adobe, which is perhaps why the stock, down roughly 12% since late December, has ticked up nearly 1% since Friday.
Rimm and Palm will be forced to make the switch or be left out in the cold...interesting to note that ON2 technologies had a related article regarding Flash to mobiles at the 3GSM (ON2 supplies the codec for FLASH)
I agree On2 is following the way of the old Netscape. The need their proper recognition $.
Watch On2 Technologies (ONT) very closely. The company has been holding news very close to the vest it seems. The video offerings from Adobe are going to catapult revenues for On2 technologies into the 10's of millions. 2007 will be a breakout year for that company as video anywhere at anytime becomes common place.
CNNMoney.com Comment Policy: CNNMoney.com encourages you to add a comment to this discussion. You may not post any unlawful, threatening, libelous, defamatory, obscene, pornographic or other material that would violate the law. Please note that CNNMoney.com makes reasonable efforts to review all comments prior to posting and CNNMoney.com may edit comments for clarity or to keep out questionable or off-topic material. All comments should be relevant to the post and remain respectful of other authors and commenters. By submitting your comment, you hereby give CNNMoney.com the right, but not the obligation, to post, air, edit, exhibit, telecast, cablecast, webcast, re-use, publish, reproduce, use, license, print, distribute or otherwise use your comment(s) and accompanying personal identifying information via all forms of media now known or hereafter devised, worldwide, in perpetuity. CNNMoney.com Privacy Statement.