A reliable source is telling The Browser that Yahoo is about to announce a major reorganization. That would be consistent with what news.com posted this afternoon, though still a step short of what Red Herring is peddling. We're hearing that COO Dan Rosensweig is out, along with controversial content boss Lloyd Braun. That seems to be what paidContent is hearing, too. The Browser tried repeatedly to reach Yahoo spokespeople for comment on Tuesday afternoon, but they were apparently all on the same corporate call. A Yahoo exec suggested earlier today that no major changes in the executive suite are planned.

If a shakeup occurs, no doubt company critics will be thrilled. They've been braying for change as Yahoo stock price has fallen and rival Google's has soared. Now these critics have what they've been calling for - helped in large part by last month's headline-grabbing "Peanut Butter Manifesto," in which a senior veep urged a companywide overhaul.

Even as critics break out the party hats over today's rumored shuffling, they shouldn't forget that Yahoo remains by far the Web's top destination, with over 500 million unique visitors per month. My guess - change will do Yahoo good and it will remain a major Internet player for the duration.