Who matters now?

Draft built his reputation on direct marketing -- a once uncool niche of the advertising business that's become ultrahip in the age of the Internet. Last year, he merged his eponymous agency with the venerable Foote Cone & Belding. It's been a rough ride: Draftfcb won and lost Wal-Mart in one week, in a much-publicized mess. But Kmart signed on without a pitch, and then Kraft, too.

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Tell us who you think matters now -- and why