Editor-in-chief, EngadgetRojas built a gadget supersite that often has the first scoop on the latest upcoming gizmos. With 25 million pageviews a month, Engadget is now ranked No. 1 on Technorati, a popular search engine for blogs. With that kind of traffic, estimates put the value of Engadget, now owned by AOL, at more than $15 million. Its impact is hard to understate: When the site published an erroneous report that the iPhone was delayed, Apple's shares plunged and the company momentarily lost $4 billion in market cap.
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