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General Electric
General Electric
For this year's Super Bowl, the corporate conglomerate General Electric uses an animated scarecrow to promote the emerging technology known as "Smart Grid."

This technology involves the digitizing of the nation's power grid, for greater speed and efficiency. GE offers some "Smart Grid" products, like power meters and some appliances, but the technology is yet to be developed on a nationwide scale.

In the ad, the scarecrow dances on power lines while singing "If I Only had a Brain" from "The Wizard of Oz," imagining how much better a power grid would be, if it only had gray matter.

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Last updated February 02 2009: 1:43 PM ET
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