7 of 12
BACKNEXT
FritoLay
FritoLay
FritoLay, a subsidiary of PepsiCo, is using video spots from nearly 2,000 amateur producers to build up the hype for its Doritos commercial at this year's Super Bowl.

The FritoLay contestants designed their own spots in a bid to win $1 million -- but only if the commercial can wrest the top spot on USA Today's "Ad Meter" from Anheuser-Busch, which has held it for a decade.

FritoLay has already selected five finalists, involving dude-centric themes like a woman in lacy black lingerie, a cop who turns into a monkey, an ATM that spits free money and an office worker who gets hit in the privates by a flying snow globe. Fans can vote for their favorite at www.crashthesuperbowl.com.



NEXT: GoDaddy.com

Last updated February 02 2009: 1:43 PM ET
More Galleries
No discounts here: 5 expensive stocks Talk of a stock market bubble is growing louder. These stocks are some of the priciest in the S&P 500. More
5 bold ideas from hedge fund titans Hedge fund managers revealed some of their big investment predictions at the CNBC Institutional Investor Delivering Alpha conference this week. More
6 events that spooked the market in 2014 It's been a bumpy 2014. Before Israel invaded Gaza and the plane crash in Ukraine, these six events threatened to derail the bull market ... briefly More

Special Offer
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.