Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

7 of 12
BACKNEXT
FritoLay
FritoLay
FritoLay, a subsidiary of PepsiCo, is using video spots from nearly 2,000 amateur producers to build up the hype for its Doritos commercial at this year's Super Bowl.

The FritoLay contestants designed their own spots in a bid to win $1 million -- but only if the commercial can wrest the top spot on USA Today's "Ad Meter" from Anheuser-Busch, which has held it for a decade.

FritoLay has already selected five finalists, involving dude-centric themes like a woman in lacy black lingerie, a cop who turns into a monkey, an ATM that spits free money and an office worker who gets hit in the privates by a flying snow globe. Fans can vote for their favorite at www.crashthesuperbowl.com.



NEXT: GoDaddy.com

Last updated February 02 2009: 1:43 PM ET
More Galleries
13 hottest tech gifts under $100 Some of the hottest products of the year cost well under $100, from gaming consoles and VR headsets to drones. More
14 gifts gamers would actually want Whether you're shopping for a Pokémon GO fan or someone who owns every console ever made, we've got holiday shopping recommendations to suit everyone from beginners to the most discerning gamer. More
14 coolest toys for the holiday season Our list of must-have toys includes a self-hatching interactive pet, a coding toy for toddlers and a high-tech Barbie Dreamhouse. More

Special Offer