Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Super Bowl ads: From Clydesdales to koalas

Despite a deep recession, advertisers are willing to shell out $3 million for 30 seconds of time during the biggest game of the year.

1 of 12
In last year's Super Bowl, E*Trade debuted its talking baby commercial to demonstrate the user-friendliness of its online stock-trading platform.

"This little, financially-savvy, street-wise baby has seemed to really tap a nerve with more independent investors," said Tor Myhren, chief creative officer of Grey New York, the ad agency behind the commercials. "He shows that anyone can do it."

The talking baby is back for E*Trade's 2009 spot. He fiddles with his Blackberry. He spits up with displeasure over the economic crisis. He jokes with other babies. He drops urban slang and expresses his affinity for "bad girls." He even checks out an adult woman's derriere.

NEXT: H&R Block
Last updated February 02 2009: 1:43 PM ET
More Galleries
Black Friday 2015 in pictures Shoppers around the country braved the crowds to get their hands on the best Black Friday deals. More
Driving the ultimate in '50s Mercedes-Benz style The SC was the car that re-introduced Mercedes-Benz as a global luxury car icon. More
Driving the world's first car Driving a replica of the 1886 Benz Patent Motorwagen, the first internal combustion automobile. More

Special Offer