Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Super Bowl ads: From Clydesdales to koalas

Despite a deep recession, advertisers are willing to shell out $3 million for 30 seconds of time during the biggest game of the year.

1 of 12
BACKNEXT
E*Trade
E*Trade
In last year's Super Bowl, E*Trade debuted its talking baby commercial to demonstrate the user-friendliness of its online stock-trading platform.

"This little, financially-savvy, street-wise baby has seemed to really tap a nerve with more independent investors," said Tor Myhren, chief creative officer of Grey New York, the ad agency behind the commercials. "He shows that anyone can do it."

The talking baby is back for E*Trade's 2009 spot. He fiddles with his Blackberry. He spits up with displeasure over the economic crisis. He jokes with other babies. He drops urban slang and expresses his affinity for "bad girls." He even checks out an adult woman's derriere.


NEXT: H&R Block
Last updated February 02 2009: 1:43 PM ET
More Galleries
Banned! 10 things you won't find in China China says it wants to open its economy more to the rest of the world, but Beijing keeps a tight grip on technology and access to media. These 10 items are still off limits. More
A morning at the AltSchool, an education startup that Silicon Valley is crazy about The AltSchool is a system of "micro schools" and an education software maker that has raised about $133 million from investors like Andreessen Horowitz and Mark Zuckerberg and Priscilla Chan's philanthropic fund. More
Coolest cars for $18,000 These are the best budget cars, according to the experts at Kelley Blue Book. More

Special Offer