Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

3 of 12
BACKNEXT
Denny's
Denny's
Denny's, the 24-hour family restaurant chain, is tapping into the machismo of Super Bowl viewers with an ad touting the manliness of its meals.

A couple of cowboys sit in a diner, talking about tough winters and losing their herds. A waitress then brings them pancakes piled with whipped cream and jelly beans, stuck with a miniature pirate flag.

"The joke is that they're talking about life and death, and they're eating these ridiculously clownish pancakes," said Mark Chmiel, chief marketing and innovative officer for Denny's. Chmiel contrasted the scene to a Denny's breakfast, with its emphasis on eggs and sausage.

Denny's is considering other spots, involving mobsters instead of cowboys, or a volcano spouting syrup instead of lava. "You just want to throw up when you see it," said Chmiel.



NEXT: SoBe, Dreamworks and the NFL

Last updated February 02 2009: 1:43 PM ET
More Galleries
Homes in these ZIP codes are selling like crazy Strong job growth, growing interest from Millennials and affordable home prices are attracting home buyers to these cities. More
Working class whites & the government: It's complicated These Clearfield, Pennsylvania, residents are mad at D.C., but want more help. More
Dear Trump and Clinton: Here's what swing voters want These voices are based on interviews with American voters from the key swing states of Florida and Ohio. It's part of a special report titled "Your money, your vote," that will air on CNN on October 15. More

Special Offer