Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

3 of 12
BACKNEXT
Denny's
Denny's
Denny's, the 24-hour family restaurant chain, is tapping into the machismo of Super Bowl viewers with an ad touting the manliness of its meals.

A couple of cowboys sit in a diner, talking about tough winters and losing their herds. A waitress then brings them pancakes piled with whipped cream and jelly beans, stuck with a miniature pirate flag.

"The joke is that they're talking about life and death, and they're eating these ridiculously clownish pancakes," said Mark Chmiel, chief marketing and innovative officer for Denny's. Chmiel contrasted the scene to a Denny's breakfast, with its emphasis on eggs and sausage.

Denny's is considering other spots, involving mobsters instead of cowboys, or a volcano spouting syrup instead of lava. "You just want to throw up when you see it," said Chmiel.



NEXT: SoBe, Dreamworks and the NFL

Last updated February 02 2009: 1:43 PM ET
More Galleries
Banned! 10 things you won't find in China China says it wants to open its economy more to the rest of the world, but Beijing keeps a tight grip on technology and access to media. These 10 items are still off limits. More
A morning at the AltSchool, an education startup that Silicon Valley is crazy about The AltSchool is a system of "micro schools" and an education software maker that has raised about $133 million from investors like Andreessen Horowitz and Mark Zuckerberg and Priscilla Chan's philanthropic fund. More
Coolest cars for $18,000 These are the best budget cars, according to the experts at Kelley Blue Book. More

Special Offer