3 of 12
BACKNEXT
Denny's
Denny's
Denny's, the 24-hour family restaurant chain, is tapping into the machismo of Super Bowl viewers with an ad touting the manliness of its meals.

A couple of cowboys sit in a diner, talking about tough winters and losing their herds. A waitress then brings them pancakes piled with whipped cream and jelly beans, stuck with a miniature pirate flag.

"The joke is that they're talking about life and death, and they're eating these ridiculously clownish pancakes," said Mark Chmiel, chief marketing and innovative officer for Denny's. Chmiel contrasted the scene to a Denny's breakfast, with its emphasis on eggs and sausage.

Denny's is considering other spots, involving mobsters instead of cowboys, or a volcano spouting syrup instead of lava. "You just want to throw up when you see it," said Chmiel.



NEXT: SoBe, Dreamworks and the NFL

Last updated February 02 2009: 1:43 PM ET
More Galleries
17 cool gadgets that tease the future Smart telescopes, surveillance for dogs, an electric roadster and more from CES 2018. More
These 12 airplane beds let you really sleep on a flight For the price of a premium class ticket, you may just get a space that's comfortable, private, and quiet enough to ensure a good rest. More
CES 2018 kicks off with oddball gadgets The biggest tech show of the year opened with a collection of quirky gadgets. More

Special Offer