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23. Susan Ivey
Susan Ivey
Chairman, President, and CEO
Reynolds American (RAI)
2007 rank: 24
Age: 49

When Ivey started her career 25 years ago, it was the heyday of big tobacco. Now consumption is in decline, taxes are increasing, and smoking bans are spreading, punishing the maker of Kool and Camel. Ivey has maintained revenue growth, but the stock has slid 20% over the past year.

NEXT: Colleen Goggins
Last updated October 16 2008: 10:16 AM ET
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