Advertisers are hoping that celebrities, animals and other gimmicks will attract buzz during Super Bowl XLI.
Salesgenie.com
Salesgenie.com
Remember back in the mid-to-late 1990s when a sign of dot-com success was having millions of dollars to waste on a Super Bowl commercial? Well, some Internet companies are testing the Super Bowl ad waters again. Take Salesgenie.com for example.

The company, which generates online sales leads, is running a pretty straightforward 30-second spot, albeit with an attractive blonde to make sure you notice the ad, during the big game.

Vin Gupta, chief executive officer of infoUSA, the publicly traded parent company of Salesgenie.com, said that the comparison to the late 1990s is not an apt one though. His firm is profitable and is expected to generate more than $500 million in sales this year. What's more, Gupta said Salesgenie.com already spends more than $20 million a year on advertising, mainly on radio and cable TV.

"We have 4 million users who use our service and all these people, if not most, are sports enthusiasts. We have this great service and think this is a great audience to introduce Salesgenie to them. Whatever the cost, we think it's worthwhile," he said, adding that if the company gets 700 subscribers as a result of the ad, the commercial will pay for itself.


Anheuser-Busch

CareerBuilder.com

Coca-Cola

Doritos

Emerald Nuts

Garmin

General Motors

GoDaddy.com

Hewlett-Packard

Honda

King Pharmaceuticals

Nationwide Insurance

Pepsi

Salesgenie.com

Snickers

Taco Bell
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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.