Snickers is back with a spot in the Super Bowl for the first time since 2001. And the candymaker likes its ad so much that it even filmed three alternate endings for it.
The company would not disclose the plot of the ad except to say it's about two mechanics sharing a Snickers bar that will "change them forever." Viewers will be able to go to the www.SnickersSatisfies.com Web site after the ad airs to view the alternate endings.
But in an interesting twist, Snickers actually showed the ad to several players on the Chicago Bears and Indianapolis Colts. "The players never get the opportunity to see the ads because they're on the field," said Michele Kessler, vice president of marketing at Masterfoods USA, the subsidiary of Mars, Inc. that makes Snickers, in a statement. "So we thought it would be fun to preview the spot and the endings with some of them."
The players raved about the spot. But will the ad satisfy the cravings of millions of Super Bowl ad-addicted couch potatoes? Stay tuned.