The 50 Who Matter Now

In our second annual ranking, Business 2.0 has compiled an unabashedly subjective list of people, products, trends, and ideas that are transforming the world of business.

Fake Steve Jobs
Fake Steve Jobs
Author, Secret Diary of Steve Jobs

Rank: 37

Why he matters: How could an anonymous satirist possibly matter enough to make this list? Simple. Not only is Fake Steve's site one of the most closely read blogs in Silicon Valley, but FSJ has great sources and (apparently) a pretty good line on how RSJ feels about the world around him.

FSJ is not so much Jobs's alter ego as his id, free-associating about everything from "frigtards" like Eric "Squirrel Boy" Schmidt to the "MicroTards" in Redmond. Peace, FSJ. Namaste.

Adelson

Calacanis

Bianchini

Iacobucci, Raburn

Graham

You

Williams

Musk

Melton

O'Reilly

Edmond

Zell

Huffington

Fake Steve Jobs

Walsh

Draft

Zuckerberg

Branson

Nooyi

Ambani bros.

Phillips

Negroponte

Hundt

Friis, Zennstrom

Cogan

Rosedale

Fadell

Kao

Arrington

Stephenson

Miyamoto

Eberhard

Agile software

Li

Diller

Chizen

Hurd

Wales

Bezos

McAndrews

Watanabe

Chambers

Schwarzenegger

Decker

Murdoch

Jacobs

Moritz

Private equity

Jobs

Google trio
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