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The 50 Who Matter Now

In our second annual ranking, Business 2.0 has compiled an unabashedly subjective list of people, products, trends, and ideas that are transforming the world of business.

Robin Li
Robin Li
Co-founder and CEO, Baidu.com

Rank: 17

Why he matters: Since founding Baidu.com, his Chinese-language search engine, in 2000, Li has left everyone -- including Google -- in the dust. Baidu leads China's search market with a commanding 62 percent share and lots of long-term potential: With a current online population of 150 million users among its 1.3 billion people, China may eventually become the world's most lucrative Internet market.

Reaching the top hasn't been easy -- Li has taken heat for tolerating censorship, piracy, and lax advertising standards -- but he argues that search is a different game in China. He may be right. With profit booming, Li's story is a timely reminder that even on the World Wide Web there's such a thing as home-field advantage.

Adelson

Calacanis

Bianchini

Iacobucci, Raburn

Graham

You

Williams

Musk

Melton

O'Reilly

Edmond

Zell

Huffington

Fake Steve Jobs

Walsh

Draft

Zuckerberg

Branson

Nooyi

Ambani bros.

Phillips

Negroponte

Hundt

Friis, Zennstrom

Cogan

Rosedale

Fadell

Kao

Arrington

Stephenson

Miyamoto

Eberhard

Agile software

Li

Diller

Chizen

Hurd

Wales

Bezos

McAndrews

Watanabe

Chambers

Schwarzenegger

Decker

Murdoch

Jacobs

Moritz

Private equity

Jobs

Google trio
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