The 50 Who Matter Now

In our second annual ranking, Business 2.0 has compiled an unabashedly subjective list of people, products, trends, and ideas that are transforming the world of business.

Gina Bianchini
Gina Bianchini
CEO, Ning

Rank: 48

Why she matters: Facebook and MySpace get the attention, but Bianchini's Ning might be the most exciting thing in social networking right now. Instead of simply encouraging people to join one ubernetwork, Ning lets users create their own mini communities, complete with customizable layouts, profiles, blogs, videos, and ads.

Just as blogs changed the Web by turning ordinary folks into pundits, Ning could do the same for community. Bianchini wisely kept Ning's code mostly open, enabling it to add new features at will. Next up: helping Ning fans dress up their networks with group calendars and wikis.

Adelson

Calacanis

Bianchini

Iacobucci, Raburn

Graham

You

Williams

Musk

Melton

O'Reilly

Edmond

Zell

Huffington

Fake Steve Jobs

Walsh

Draft

Zuckerberg

Branson

Nooyi

Ambani bros.

Phillips

Negroponte

Hundt

Friis, Zennstrom

Cogan

Rosedale

Fadell

Kao

Arrington

Stephenson

Miyamoto

Eberhard

Agile software

Li

Diller

Chizen

Hurd

Wales

Bezos

McAndrews

Watanabe

Chambers

Schwarzenegger

Decker

Murdoch

Jacobs

Moritz

Private equity

Jobs

Google trio
Ask Business 2.0 Got a business question? Startup CEOs and other experts will answer them here. (more)
How to build your own MySpace Meet 50 Who Matter winner Gina Bianchini. Her site, Ning, lets anyone be a social networking mogul. (more) video
100 fastest-growing techs Our annual rankings show another banner year for the businesses leading the tech revival. (more)