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The 50 Who Matter Now

In our second annual ranking, Business 2.0 has compiled an unabashedly subjective list of people, products, trends, and ideas that are transforming the world of business.

Jeff Bezos
Jeff Bezos
CEO, Amazon.com

Rank: 12

Why he matters: Bezos has run a wildly successful Web company for more than a decade, but he's not resting on his laurels: Having built the world's largest online bookstore, he's now trying to become the largest provider of back-end support and services for fledgling Internet companies.

Amazon's Simple Storage Service seems far removed from its core retail business, but Web 2.0 companies have embraced the pay-as-you-go product as an alternative to building their own server farms. Nevertheless, analysts worry that despite the company's pioneering roots and massive technology infrastructure, it lags behind competitors like Google and Yahoo. But don't count the Web's old man out just yet; Amazon's first-quarter profit of $111 million was up 118 percent from last year.

Adelson

Calacanis

Bianchini

Iacobucci, Raburn

Graham

You

Williams

Musk

Melton

O'Reilly

Edmond

Zell

Huffington

Fake Steve Jobs

Walsh

Draft

Zuckerberg

Branson

Nooyi

Ambani bros.

Phillips

Negroponte

Hundt

Friis, Zennstrom

Cogan

Rosedale

Fadell

Kao

Arrington

Stephenson

Miyamoto

Eberhard

Agile software

Li

Diller

Chizen

Hurd

Wales

Bezos

McAndrews

Watanabe

Chambers

Schwarzenegger

Decker

Murdoch

Jacobs

Moritz

Private equity

Jobs

Google trio
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