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The 50 Who Matter Now

In our second annual ranking, Business 2.0 has compiled an unabashedly subjective list of people, products, trends, and ideas that are transforming the world of business.

Bruce Chizen
Bruce Chizen
CEO, Adobe

Rank: 15

Why he matters: Chizen isn't a flashy guy. Sure, his company made Photoshop a household word and helped bring Internet video into the mainstream, but the Brooklyn native, who never lost his tough-talking accent, is positioning Adobe's PDF and Flash technologies at the center of the online content revolution.

And he's been so successful that Adobe now finds itself in Microsoft's crosshairs. Is Chizen worried? Fugghetaboutit. In fact, he's launching Adobe's most ambitious project yet: a platform called Apollo that helps Web developers build desktop software to engage customers even when they're not online. Take that, Steve Ballmer.

Adelson

Calacanis

Bianchini

Iacobucci, Raburn

Graham

You

Williams

Musk

Melton

O'Reilly

Edmond

Zell

Huffington

Fake Steve Jobs

Walsh

Draft

Zuckerberg

Branson

Nooyi

Ambani bros.

Phillips

Negroponte

Hundt

Friis, Zennstrom

Cogan

Rosedale

Fadell

Kao

Arrington

Stephenson

Miyamoto

Eberhard

Agile software

Li

Diller

Chizen

Hurd

Wales

Bezos

McAndrews

Watanabe

Chambers

Schwarzenegger

Decker

Murdoch

Jacobs

Moritz

Private equity

Jobs

Google trio
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