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The 50 Who Matter Now

In our second annual ranking, Business 2.0 has compiled an unabashedly subjective list of people, products, trends, and ideas that are transforming the world of business.

Arnold Schwarzenegger
Arnold Schwarzenegger
Governor, California

Rank: 8

Why he matters: Officially, the Governator presides only over the Golden State. Unofficially, Schwarzenegger is also setting the national agenda when it comes to big issues like climate change and universal health care.

The five-time Mr. Universe is transforming the state into a green giant, launching a series of wide-ranging initiatives to improve air and water quality and reduce carbon emissions. Along the way, Schwarzenegger is prompting many of his fellow Republicans to conclude that good environmental stewardship is also smart economic policy. Al Gore may still be the green movement's favorite spokesman, but Schwarzenegger has emerged as the environment's real-life action hero.

Adelson

Calacanis

Bianchini

Iacobucci, Raburn

Graham

You

Williams

Musk

Melton

O'Reilly

Edmond

Zell

Huffington

Fake Steve Jobs

Walsh

Draft

Zuckerberg

Branson

Nooyi

Ambani bros.

Phillips

Negroponte

Hundt

Friis, Zennstrom

Cogan

Rosedale

Fadell

Kao

Arrington

Stephenson

Miyamoto

Eberhard

Agile software

Li

Diller

Chizen

Hurd

Wales

Bezos

McAndrews

Watanabe

Chambers

Schwarzenegger

Decker

Murdoch

Jacobs

Moritz

Private equity

Jobs

Google trio
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