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The 50 Who Matter Now

In our second annual ranking, Business 2.0 has compiled an unabashedly subjective list of people, products, trends, and ideas that are transforming the world of business.

Richard Branson
Richard Branson
Founder, Virgin Group

Rank: 33

Why he matters: Branson has made billions from Virgin Atlantic Airways, Virgin Trains, Virgin Limousines, and some 200 other Virgin brands. Having done his part to deplete the ozone layer, he's now trying to make amends.

In September he announced that he will donate all profits from Virgin's transportation businesses during the next decade -- a sum that could exceed $3 billion -- to combating global warming. Then he and Al Gore set up a $25 million prize for the first inventor who develops a cost-effective way to extract greenhouse gases from the atmosphere. Now he's partnered with Boeing and General Electric to produce a biofuel to power the jets of the future. It's the least he could do.

Adelson

Calacanis

Bianchini

Iacobucci, Raburn

Graham

You

Williams

Musk

Melton

O'Reilly

Edmond

Zell

Huffington

Fake Steve Jobs

Walsh

Draft

Zuckerberg

Branson

Nooyi

Ambani bros.

Phillips

Negroponte

Hundt

Friis, Zennstrom

Cogan

Rosedale

Fadell

Kao

Arrington

Stephenson

Miyamoto

Eberhard

Agile software

Li

Diller

Chizen

Hurd

Wales

Bezos

McAndrews

Watanabe

Chambers

Schwarzenegger

Decker

Murdoch

Jacobs

Moritz

Private equity

Jobs

Google trio
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