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The 50 Who Matter Now

In our second annual ranking, Business 2.0 has compiled an unabashedly subjective list of people, products, trends, and ideas that are transforming the world of business.

Nicholas Negroponte
Nicholas Negroponte
Chairman, One Laptop Per Child

Rank: 29

Why he matters: The MIT Media Lab co-founder's nonprofit group, One Laptop Per Child, has created an inexpensive notebook computer for children in developing nations. The goal is to make a machine that sells for $100.

For now, however, the first laptops will cost $175, and even then, One Laptop Per Child needs orders for 3 million units to get started. Though cheap, the Linux machines come with free e-books, learning software, and a Web browser. A windup crank permits use off the electric grid, and rabbit-ear antennas create long-distance Wi-Fi mesh networks so entire villages can share a single Internet connection.

Adelson

Calacanis

Bianchini

Iacobucci, Raburn

Graham

You

Williams

Musk

Melton

O'Reilly

Edmond

Zell

Huffington

Fake Steve Jobs

Walsh

Draft

Zuckerberg

Branson

Nooyi

Ambani bros.

Phillips

Negroponte

Hundt

Friis, Zennstrom

Cogan

Rosedale

Fadell

Kao

Arrington

Stephenson

Miyamoto

Eberhard

Agile software

Li

Diller

Chizen

Hurd

Wales

Bezos

McAndrews

Watanabe

Chambers

Schwarzenegger

Decker

Murdoch

Jacobs

Moritz

Private equity

Jobs

Google trio
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