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The 50 Who Matter Now

In our second annual ranking, Business 2.0 has compiled an unabashedly subjective list of people, products, trends, and ideas that are transforming the world of business.

Reed Hundt
Reed Hundt
Vice chairman, Frontline Wireless

Rank: 28

Why he matters: As chairman of the FCC during the go-go 1990s, Hundt oversaw the process of auctioning off billions of dollars' worth of wireless spectrum. Today, as vice chairman of startup Frontline Wireless, he's hoping to lay claim to the last major tract -- the 700-MHz band being given up by UHF TV broadcasters -- when it's sold off sometime in the next year.

Frontline wants to use the spectrum to create an open wireless broadband network that would be accessible to anyone with any device, much like the wired Internet today. Current FCC chairman Kevin Martin has already signaled his support.

Adelson

Calacanis

Bianchini

Iacobucci, Raburn

Graham

You

Williams

Musk

Melton

O'Reilly

Edmond

Zell

Huffington

Fake Steve Jobs

Walsh

Draft

Zuckerberg

Branson

Nooyi

Ambani bros.

Phillips

Negroponte

Hundt

Friis, Zennstrom

Cogan

Rosedale

Fadell

Kao

Arrington

Stephenson

Miyamoto

Eberhard

Agile software

Li

Diller

Chizen

Hurd

Wales

Bezos

McAndrews

Watanabe

Chambers

Schwarzenegger

Decker

Murdoch

Jacobs

Moritz

Private equity

Jobs

Google trio
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