The 50 Who Matter Now

In our second annual ranking, Business 2.0 has compiled an unabashedly subjective list of people, products, trends, and ideas that are transforming the world of business.

Indra Nooyi
Indra Nooyi
CEO, PepsiCo

Rank: 32

Why she matters: She may be selling sugar water, but she's one heck of a role model. When PepsiCo tapped Nooyi to become chief executive of the $35 billion company, the snack and beverage giant became the biggest U.S. company run by a woman -- and a foreign-born one at that.

Nooyi, a 13-year Pepsi veteran and its former CFO, knows all about the bottom line. She helped forge the $14 billion acquisition of Quaker Oats and its Gatorade unit in 2001, led the $2.2 billion IPO of the Pepsi-Cola bottling group, and positioned Pepsi for rapid growth in the really big markets: China, the Middle East, and her native India. Do you think John Sculley could have done that?

Adelson

Calacanis

Bianchini

Iacobucci, Raburn

Graham

You

Williams

Musk

Melton

O'Reilly

Edmond

Zell

Huffington

Fake Steve Jobs

Walsh

Draft

Zuckerberg

Branson

Nooyi

Ambani bros.

Phillips

Negroponte

Hundt

Friis, Zennstrom

Cogan

Rosedale

Fadell

Kao

Arrington

Stephenson

Miyamoto

Eberhard

Agile software

Li

Diller

Chizen

Hurd

Wales

Bezos

McAndrews

Watanabe

Chambers

Schwarzenegger

Decker

Murdoch

Jacobs

Moritz

Private equity

Jobs

Google trio
Ask Business 2.0 Got a business question? Startup CEOs and other experts will answer them here. (more)
How to build your own MySpace Meet 50 Who Matter winner Gina Bianchini. Her site, Ning, lets anyone be a social networking mogul. (more) video
100 fastest-growing techs Our annual rankings show another banner year for the businesses leading the tech revival. (more)