The 50 Who Matter Now

In our second annual ranking, Business 2.0 has compiled an unabashedly subjective list of people, products, trends, and ideas that are transforming the world of business.

You
You
Web-enabled mass participation

Rank: 45

Why you matter: Can we be blunt? You had a disappointing year. It began with great promise, when this magazine placed You in the No.1 slot on the 2006 edition of this list. "You've become an integral part of the action as a member of the aggregated, interactive, self-organizing, auto-entertaining audience," we said, and we really meant it! A few months later, our corporate cousins at Time concurred and named You the 2006 Person of the Year.

Then You got lazy. All those YouTube videos of cats dancing, playing the piano, and drunkenly running into walls? So derivative. Then there was all the fawning over Snakes on a Plane. What was up with that? And don't even get us started on Sanjaya. Look, we still think You have lots of potential. But if You're really going to change the media landscape, it's time to step up Your game.

Adelson

Calacanis

Bianchini

Iacobucci, Raburn

Graham

You

Williams

Musk

Melton

O'Reilly

Edmond

Zell

Huffington

Fake Steve Jobs

Walsh

Draft

Zuckerberg

Branson

Nooyi

Ambani bros.

Phillips

Negroponte

Hundt

Friis, Zennstrom

Cogan

Rosedale

Fadell

Kao

Arrington

Stephenson

Miyamoto

Eberhard

Agile software

Li

Diller

Chizen

Hurd

Wales

Bezos

McAndrews

Watanabe

Chambers

Schwarzenegger

Decker

Murdoch

Jacobs

Moritz

Private equity

Jobs

Google trio
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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.